#1 Reason For Email Marketing Failure

done-is-better-than-perfect

You’ve invested in an email marketing program like Constant Contact. You’ve learned how it works and have created a draft email or two. You’ve worried and fretted over the exact wording, the images and the size of the fonts and the colors. You’ve attended one or more of my email marketing presentations and learned what […]

#1 Mistake You’re Making on Mobile Emails

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I’m willing to bet that you’re sending out emails that are frustrating people. Every time you send out an email marketing message, between 53% and 66% of your list is opening that email on a mobile device. And if your email looks like the one pictured here, 80% are deleting it and 30% are unsubscribing. […]