Video is Hot! But You’re Not?

Funny man with movie clapper

You’ve probably seen a lot information on the internet and on the news about the massive explosion of video in 2015. It’s true. Facebook and YouTube are really fighting it out tooth and nail to grab their share of the video market. Facebook has really stepped it up. We’re uploading 74% more videos to Facebook […]

#1 Reason For Email Marketing Failure

done-is-better-than-perfect

You’ve invested in an email marketing program like Constant Contact. You’ve learned how it works and have created a draft email or two. You’ve worried and fretted over the exact wording, the images and the size of the fonts and the colors. You’ve attended one or more of my email marketing presentations and learned what […]

#1 Mistake You’re Making on Mobile Emails

nb fitness

I’m willing to bet that you’re sending out emails that are frustrating people. Every time you send out an email marketing message, between 53% and 66% of your list is opening that email on a mobile device. And if your email looks like the one pictured here, 80% are deleting it and 30% are unsubscribing. […]