Jan
03
2012
Read Part 2 here.
You might be surprised by the fact that our first side dish is . . .
Networking. Yes! Good old-fashioned, “press-the-flesh” networking!
In spite of all the technology we have at our disposal with websites, social media, iPhones, QR codes, email, Skype . . . blah blah blah . . …
Permanent link to this article: http://www.rubymarketingsystems.com/how-to-eat-the-marketing-elephantpart-3-a-delicious-side-dish/
Jan
02
2012
Read Part 1 here.
Our first bite out of that Marketing Elephant is going to be the big juicy center, also known as . . .
Your Website ! Yum!
Your website acts as the hub to all your online marketing and quite a bit of your offline marketing as well. Always use it as …
Permanent link to this article: http://www.rubymarketingsystems.com/how-to-eat-the-marketing-elephantpart-2-the-first-juicy-bite/
Jan
01
2012
Have you sat down to plan your businesses’ goals and strategies for the New Year yet? Are you excited by the thought of what you want to create, how much fun it will be and how much profit you’ll make?
Great! And once you switch out of being in your head with grand visions, and …
Permanent link to this article: http://www.rubymarketingsystems.com/how-to-eat-the-marketing-elephant-part-1/
Nov
14
2011
Does the thought of networking strike fear in your heart? You’re not alone. Not many people are thoroughly at ease walking into a roomful of strangers. Don’t kid yourself – it’s not easy for anyone. Yet if you can build some skills in this area, and learn some basic techniques, the process does become easier.
…
Permanent link to this article: http://www.rubymarketingsystems.com/the-abcs-of-working-a-room/
Nov
09
2011
Implementing These Answers Can Mean the Difference Between Entrepreneurial Success and Stagnation
Beth Southworth, a friend, marketing compatriot and owner at BS Consulting and Development, LLC recently asked me these 5 marketing questions often posed by savvy entrepreneurs. Visit Beth’s blog at http://emtnester.blogspot.com/
What is the single biggest mistake a small business can make …
Permanent link to this article: http://www.rubymarketingsystems.com/marketing-qa-for-savvy-entrepreneurs/
Oct
06
2011
Business owners often ask me this question: Should I be using my Facebook Fan Page in place of my website? Some marketers often think Facebook Fan Page “fan pages” equal “fan websites.”
However, research shows that 96% of fans never even revisit fan pages once they’ve “liked” them.* That means that in most cases your …
Permanent link to this article: http://www.rubymarketingsystems.com/should-you-ditch-your-web-site-for-a-fan-page/
Oct
05
2011
Sending a tweet when nobody is around is almost the same as not sending it at all. The tweet will become buried by all the messages that come after it. That’s a simple, unavoidable fact.
How to fix that? Try these two free tools:
Timely.is *
Timely is a web application that will analyze all …
Permanent link to this article: http://www.rubymarketingsystems.com/if-a-tweet-falls-in-a-forest/
Oct
04
2011
Here’s How to Prevent That!
In early June, LinkedIn changed some privacy policies and – in my opinion – didn’t do a very good job of getting the word out.
While they have backtracked on some of their changes due to negative user feedback, here’s what I recommend you do now to protect yourself.
Briefly, …
Permanent link to this article: http://www.rubymarketingsystems.com/you-could-appear-in-a-linkedin-ad-without-even-knowing-it/
Oct
03
2011
Once you start following a decent number of people on Twitter, you can start to feel like you’re drinking water from a fire hose! It’s painful, non-productive and you can get soaked!
The solution? Create some Twitter lists for yourself.
A Twitter list is simply a list of Tweeters who are significant to you and …
Permanent link to this article: http://www.rubymarketingsystems.com/finding-it-tough-to-keep-up-with-twitter/
Oct
01
2011
Sally and Johnny skip home from school, pigtails bouncing and bubblegum popping. “Hi Mom! What’s for dinner?”
Mom quickly upends her wine glass in to the sink. “Uh, huh, wha? Dinner? I don’t know too much about dinner! I’ve heard about it but I’ve never done it before. Is that something we as a family …
Permanent link to this article: http://www.rubymarketingsystems.com/whats-for-dinner-a-social-media-parable/
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