Every time you send out an email marketing message, between 53% and 66% of your list is opening that email on a mobile device.
And if your email looks like the one pictured here, 80% are deleting it and 30% are unsubscribing. Why?
Because while it is mobile-responsive. It is NOT mobile friendly.
This is the #1 Mistake I See Among My Clients
They’re using a mobile responsive template and they think they’re done with the whole mobile thing.
Far from it! Here’s why.
Email being opened on a desktop is now the exception, not the rule. This a BIG DEAL!
The answer is not as simple as just using a mobile responsive email template. You can use a mobile responsive template and still frustrate your readers by failing to make it mobile friendly.
The Difference Between Mobile Responsive and Mobile Friendly
Sometimes, these terms are used interchangeably. But there are key differences between them.
A website or an email which is mobile responsive means that it will automatically adjust itself to be viewed on a mobile device. Mobile responsiveness is a technical solution.
A mobile friendly email or website is one which also considers HOW a user will interact with it when on a mobile device. This is a marketing solution.
You Need Both
Interactions on a mobile are “micro-interactions” and not nearly the same type of experience as when interacting with a website or email on a desktop device.
Users are much more distracted, and error prone when using a mobile device.
So all the hard work the tech designers put into making your template mobile responsive could be wasted if you turn their mobile responsive template into a NON mobile friendly user experience.
Join me live in Tucson on April 22 to learn the top tips for creating mobile responsive AND mobile friendly emails.
The Power of Mobile Marketing
Do This . . . Not That!
How to Make Your Emails Mobile Friendly
April 22 – Tucson Arizona