Even if “The Social Network” is the closest you’ve come to Facebook, these tips for social media marketing for a small business will be your next BFF (that’s best friend forever, and no, you don’t need to know that to get started either).
#1 – Have a Goal
The real power of social media marketing is in building relationships and remaining top of mind with existing customers.
#2 – Know Who You Are and Portray Yourself Consistently
Social media marketing gives you a unique opportunity to humanize your brand.
#3 – Be Where Your Customers/Members Are
It’s one thing for a customer to belong to a social network, but if he’s actually using that site, then that’s the place you want to be.
#4 – Tell Your Customers and Members Where You Are
Put links to your social media pages on your website, in your email newsletters, and in your personal email signature.
#5 – Don’t Just Join Conversations – Add Value to Them
Sites like Facebook, Twitter, and LinkedIn excel at making conversations easy to start and easy to join.
#6 – Be Relevant
Anything you can do to be a part of social media conversations helps increase your exposure.
#7 – Be Engaging
Social media is a two-way dialog, not just a one-way communication. Make the most of that whenever and however you can.
#8 – Be Active
While it’s alright to post something a couple times a day, it’s important to change up the wording a bit each time to freshen up the content.
#9 – Respond in a Timely Manner
When you respond, it’s recommended that you nicely ask how you can help the person, then attempt to take the conversation offline.
#10 – Give Credit Where Credit Is Due
It’s a best practice to share links to relevant articles, blog posts, and other content with your audience.
Do What’s Right for You
When it comes to social media marketing, it’s good to remember that it’s just another — but very powerful — tool in your marketing arsenal, and not a cure-all or replacement for other strategies that are already working for you. These best practices will help you improve your social media marketing, but ultimately, it’s about doing what’s right for you and your business or organization.
You know your customers best and what they expect from you. Delivering the content they want and engaging with them, no matter what the channel, is the most important thing. Over time you will learn from your fans and followers what works and what doesn’t.