About

How long have you been doing what you do and how did you get to be the Marketing and Technology Expert?

To answer this question, it’s probably best that I share with you the story that brought me to where I am today, partnering with people like you on exactly what to do to make sure their marketing technology gets them new leads and new clients.

That defining moment in my life happened after a 25+ year career spent in marketing professional services (accountants, attorneys, real estate developers and etc).  After about 6 months into a high level position which should have been the highpoint of my career (position-wise and income-wise), I found myself incredibly boxed in and stressed, massively unhappy and suffering physically, mentally and emotionally.

My employer must have sensed the same, because after 9 months, they decided someone else would be better in that position and I was let loose.  I wasn’t in the least surprised.  And the latent seed that had always been within me – to build my own marketing company which did things in a different way – began to sprout in earnest.

At that very moment, I made a commitment to immerse myself in absolutely everything that had to do with using technology as a marketing tool.  I knew the “old school” marketing piece inside out.  What I wanted to know was “can the tools and techniques used by ‘internet marketers’ be effective for brick and mortar, real life businesses?”  I read every book on marketing and technology I could get my hands on. I took every course that was available. I essentially decided to become an expert on how to implement technology for marketing results in the real world.

And I found that I absolutely loved it!

During this process, I had an epiphany! There are a lot of entrepreneurs out there who have spent thousands of dollars on a fancy website that lists their products or services (I call it a brochure website), and it’s not doing a darn thing for them.  And they’re sick about it!

Their site is not compelling.  It’s not attracting new business.  It’s not starting a relationship between the future client and the entrepreneur.  But you know what?  It sure is pretty!

After delving deeper I realized that there is a way to create both a pretty site and a results focused site.  Combine such a site with other online and offline tools like audio and video, online workshops, e-newsletters, rich content, social media, shopping carts, affiliate programs, standard and online PR, networking and advertising and businesses will have an utterly dynamic and powerfully effective Integrated Marketing™ presence online and off.

I have since made a commitment to dedicate the rest of my professional life to helping other self-employed, sole practitioners, use marketing technology tools that work through my services and products.

Since then, I’ve worked with many private clients, spoken in front of countless groups, and have created The Integrated Marketing Starter System™; a series of 6 important practice-building steps every entrepreneur needs to use as the starting point for their online presence.

Who are your clients exactly??

I work with people just like you who are entrepreneurs and owners of privately held businesses who are really good at what they do. However, they’ve never been taught exactly how to structure a website (much less all their other online programs like social media, e-zines, product sales, etc) , so that these tools put money in their pocket!

Many of them have spent thousands of dollars with a web designer who doesn’t really understand how marketing should be the driving focus of all technology endeavors, and they now have a website that probably looks great . . . but doesn’t create one shred of tangible results for them.

Every time a new client comes to me having wasted these thousands of dollars, I can literally feel the grip in my chest of a big “ouch!”  I want to tell them:  It doesn’t have to be this way!

That said, the professions I’ve worked with run the whole gamut.

Real Estate Professionals
Executive Coaches
Executive Consultants
Speakers
Comedians
Communications Consultants
Leadership Development Consultants
Midlife Coaches
Restaurant Management Consultants
Business Valuation Professionals
Life/Personal Coaches
Career / HR Consultants
Marketing Consultants
MBTI Practitioners

What happens if you haven’t yet worked with people in my field??

I have worked with clients in a wide variety of industries. Most likely I have worked with people in your field. Yet, I have to share with you that if I haven’t, you’re not at a disadvantage, quite to the contrary. Here’s why: people in your field are probably ALL doing the same things with their websites and their online presence to bring in new business.  This creates a lot of repetition. What my current and former clients have found exceedingly helpful is that I bring an extremely fresh perspective to their Integrated Marketing™ process and give them resources they’d never heard of in their field. Because of this, they stand out in an overcrowded marketplace and are the ones who start getting tangible results from their online presence.

How are you different from other “web designers” or “marketing consultants”??

My interest in making your website pretty and flashy is almost nil!  I’m primarily interested in getting you a website that “ca-chings!“  We’ll make it pretty later.

Ok – I’m exaggerating a little.  Yes your site will look great.  Yes it will have a pleasing layout.  Yes you’ll be proud to have family and friends see it.  But overall, first and foremost, above all other considerations, our focus will be on having it bring you results.

In fact, if you want me to create a “brochure website” for you, I am not interested.  Go waste your money elsewhere.

During the course of our working together, you may hear me recommend some action steps that make you a little uncomfortable.  You may feel that internal thought arising in you of “it’s just not done that way“ or “we can’t do that”.

Because my focus is on both the marketing and the technology, (with marketing in the driver’s seat), what you get with me is no-nonsense, undiluted expertise on what works for independent businesses. I’ve simply become an expert at this stuff and that’s why my clients, groups and customers get great results (and I throw in a healthy dose of training, “ah-ha moments” and encouragement along the way, which ALWAYS helps!).

What type of personality do you work best with and what is expected of me??

This Integrated Marketing™ approach was created for entrepreneurs who are ready and excited to do things that no one else in their industry is doing, and reaping the results.  They are comfortable going outside the box and are open to new and fresh ideas that may even scare them a bit at the beginning.

Being someone who doesn’t fit the corporate mold myself, I’m known to work best with other entrepreneurs who are willing to learn and implement new and exciting ways of crafting technology marketing tools that work!

For what type of professional is this program NOT going to work??

Please know I’m very selective in who I work with and I cherry-pick my clients, choosing to (gently) turn away those who aren’t suited for my programs and won’t get the results they seek. (It wouldn’t be fair to them.)

The Integrated Marketing™ program is NOT for those who insist on doing things “the way they’ve always been done“, or following their industry crowd.  It’s been my experience that people who are not ready nor eager, to learn new innovative ways of marketing, do not trust the recommendations I give them and water down the process (probably because they spend so much time worrying about not fitting in or being “ridiculed” by others.)

If you fall within this category, it’s absolutely OK. We’ve all been in this category at one time or another.  Do yourself (3) favors:

Start observing and keeping track of the results from your current website and all other online media efforts. Get very tangible with it.  How many website hits turn into money in your pocket or viable prospective clients that are now in your pipeline?  How many people hit your website and – poof! – are gone within 30 seconds never to be heard from again? How many people are clicking on the links within your e-zine?  Which links are most popular?  Which links aren’t so popular?

This will give you a factual picture of the results of your online presence and clarity concerning what your current processes are doing for you.

Second, sign up for the free Integrated Marketing™ tools over email (Click here to subscribe.) The free information will get you started towards learning about some other methods until you’re ready to work with me one-on-one.

Finally, make a point to listen to the free audios included at the bottom of our ezine. These downloads will give you a LOT of things to think about.

Doing these three things will really help you get primed for our work. When you’re ready, call me and we’ll get you started. (I’m in no rush and will be here when you need me.)

Another type of person I won’t work with (without exception) is the whiner or the chronic skeptic, as well as individuals who consistently make excuses for not getting their assignments done or challenging every aspect of the program. If you are one of these people, I gently and respectfully ask that you not call and I hope you understand why. We’ll probably just not work well together and I wouldn’t want you to waste your time or money. Is that fair?

What exactly is The Integrated Marketing Starter System™ and what does it include??

The Integrated Marketing Starter System™ is a 8 step process for the do-it-yourselfer who wants an online presence that brings them a consistent stream of new leads. This system will work for you whether you already have a website or are just starting out.  Here’s what the System gets you to do:

Create a landing page which compels readers to opt-in for an irresistible offer that only you can deliver and positions you as an expert

We will lead you through the process of creating a landing page which sits on top of your existing website if you have one.  This landing page focuses your reader on the one action step you want them to take – to receive your invaluable information that helps them with the one thing they can’t do on their own.

Create Your Irresistible Offer?

Demonstrate your expertise and establish yourself as an authority by creating an e-book, CD or downloadable audio program which helps your ideal client solve their biggest problem.

Include an Opt-in Box on your Landing Page

Build your list of prospects by linking your landing page to your weekly email service provider.

Deliver the irresistible information

Set up and test the system to deliver your e-book, CD or audio download to your prospective client.  Subscribe them to your weekly e-zine.  Write autoresponders which solidify your standing as an expert in your area.

Keep in touch with them with your weekly ezine full of valuable information they can use

Using a third party email service provider, understand how to do a weekly e-zine by yourself (or using a VA).

Draw more people to your site by submitting your articles to article distribution sites

We walk you through the process of how and why to submit your articles to article distribution sites.  Checklists are included so that you can format your articles for the distribution sites’ criteria and eliminate articles being rejected due to incorrect formatting.  Most importantly, we help you structure your “author resource box” so that your target market is compelled to visit your site, opt-in for your irresistible information and thus begin a relationship with you.

Set up a system to analyze your results

We walk you through the steps of how to install an analytics tool on the landing page and we show you how to generate statistics from your online newsletter.  Then we show you exactly which numbers are important to you and how to tweak them each and every month so that they only get better and better.

Implement some basic keyword analysis

Select the keywords that you want to own. Determine which keywords in your area of expertise are actually used by surfers in searches.  Learn how to use those keywords in your articles and on your website.

These are the steps of The Integrated Marketing Starter System™ that I’ve created after working 25+ years in both marketing and 10+ years in technology.

In addition to these 8 categories, you will learn hundreds of tips and tricks and techniques to manage your online presence, make your website attract new prospects and make the “tech side” of your life easier and easier, and set up systems to track your progress and allow you to make instantaneous tweaks for consistently better and better results.

What results can I expect??

You can expect to:

Know exactly how your website is working for you.

Begin to create a relationship with your prospective client.

Tweak your online presence each and every month so that it gets better and better results for you.

Make your company or service stand out in your industry and in the marketplace

Have a marketing partner with whom you can discuss ideas, get honest feedback and who can then implement those ideas for you

Never have to speak “techno-babble” again with a webmaster who only seems to know the technology piece and doesn’t have a clue about the marketing aspect of your online presence and tools

Eliminate worrying about whether your webmaster understood what you asked him / her to do either because you don’t speak their language or they don’t speak yours.

Create packages and programs that may not have occurred to you to create and thus help you make more money without having to do more work

Can I contact some of your former clients to see what it’s like to work with you??

Yes, I encourage you to! Please go to the Client Testimonials page and read all of them. See which ones you feel drawn to, either because the person has gotten the results you want to get too, or perhaps because that person is in a similar profession. Then feel free to email or call them and ask what they got from working with me and my programs.

OK, Lynn I know I want to work with you. How do we get started??

Great! Did you know that one of the most prominent characteristics of successful people is that they take action? They take educated risks, are decisive, take action, and they move forward towards success faster as a direct result of this. It’s a well-known fact these people make decisions based on their gut instinct. So, that being said, since this feels right for you, then go for it.

Here’s what you do: just click here to send me a personal email and tell me where you are in your online presence and what you’d like to accomplish in our work together.  I will send you a client application for you to complete and return to me at least 3 days prior to our first 30-minute phone consultation.  During that consultation I’ll be happy to answer any questions you have and we can decide what our next steps going forward should be.

If I’m not sure I’m ready to get started, how can I sample your work at low cost to see if it’s the right solution for me??

A way to sample The Integrated Marketing Starter System™ is by subscribing to the weekly email newsletter “The Integrated Marketer”.  The Integrated Marketer provides you with proven tips, the latest tools and powerful techniques from our Integrated Marketing and Technology Products and Programs. It’s a must for anyone who wants to build an effective, money producing online presence. Subscribe here.

OK, I’m ready to do this for myself, but I have a couple of additional questions. Can I call you??

Absolutely!  Sounds like you’re ready to make a difference with your web technology.  Yes, if you have a couple of questions, just email my team at info@MarketingandTechnologyExpert.com or call us directly at 480-836-8627 and we’ll be happy to walk you through the different options to see which one will be the very best for you. I can’t wait to see you and your company succeed and am honored to be the one to help you. Let’s get going!