You’ve invested in an email marketing program like Constant Contact.
You’ve learned how it works and have created a draft email or two.
You’ve worried and fretted over the exact wording, the images and the size of the fonts and the colors.
You’ve attended one or more of my email marketing presentations and learned what to do and what not to do.
You’re convinced email marketing works! And it does!
All of these things are important. But NOT as important as the #1 thing:
PRESSING THE SEND BUTTON!
The #1 reason people are not successful with email marketing is because they don’t press “send”.
And they don’t press “send” because their email isn’t “perfect” yet!
As a recovering perfectionist I can relate.
Consider these facts . . .
- On average, it takes 18 times for someone to see something before they take action on it. (You’ve got a lot of opportunities to get in front of people before they even notice your so-called mistakes.)
- The average attention span of a human is 8 seconds. (They won’t notice those “imperfections” in just 8 seconds.)
- It will never be perfect anyway. So hit the send button.
I have met way too many of you at my workshops who say “I’ve had my email marketing program for 6 months and haven’t sent out an email yet.”
Remember, DONE trumps PERFECT every time!
Join me on Wednesday, April 29 in Phoenix to learn about the dos and don’ts of email marketing combined with social media marketing.
Build Your Marketing Toolkit
A Framework for Small Businesses and Organizations
April 29 – Phoenix, Arizona