Are You Ready for 100% Pay to Play on Facebook?
If Not, Here Are 2 Things to Do Now!
If your reach is is anywhere north of 2.6% you’re doing great!
But get ready. Because organic reach will eventually arrive at zero. I strongly believe it will happen in 2017.
Here are 2 things I’d like to see you doing now to get ready:
- Know exactly what content your audience likes and wants. What are the topics they are interested in? And how do they like it delivered to them? As images? Videos? Blog posts? In text format? Knowing this will help you with step #2 . . .
- Learn FB advertising now (before you’re forced to) and use the knowledge of what your audience likes to make your Facebook advertising effective right out of the gate. (That means you save money by avoiding a lot of testing.)
During these events, I’ll share some tools with you for implementing these 2 steps so you’re ready for Pay to Play and much more in 2017!