Are You Ready for 100% Pay to Play on Facebook? If Not, Here Are 2 Things to Do Now! Currently, organic (non-paid) reach on Facebook is hovering at about 2.6% across all industries. If your reach is is anywhere north of 2.6% you’re doing great! But get ready. Because organic reach will eventually arrive at […]
#1 Reason For Email Marketing Failure
You’ve invested in an email marketing program like Constant Contact. You’ve learned how it works and have created a draft email or two. You’ve worried and fretted over the exact wording, the images and the size of the fonts and the colors. You’ve attended one or more of my email marketing presentations and learned what […]
How to Increase Your Video Views
Video thumbnails are listed again and again by video marketing researchers as either the first or second reason that viewers choose to either click play or skip your video entirely. And even though they are a very VERY important component to getting your viewers to click the play button, they are often overlooked. What Exactly […]