The Ruby Marketing Agency

We help B2B, Luxury & Professional Services brands get more clients and more referrals.

  • About
  • Products/Services
    • Video Training
    • Marketing Deep Dive
    • Social Media
  • Work with Lynn
    • Programs
    • Speaking
  • Blog
  • Events
  • What Clients Say
  • Contact

Powered by Genesis

Increase Your Email Open Rates

May 27, 2015 by Lynn Ruby Leave a Comment

A Terrific New Tool from Constant Contact

Coming Soon! A feature within Constant Contact that tells you the best day and time of day to send your email to maximize your open rates. Here’s what you must do to get ready for it.

Ready to get Started with Constant Contact? Click Here for my Jump Start Program

Filed Under: Marketing, Video Marketing Tagged With: email marketing, lynn ruby, ruby marketing systems

Video is Hot! But You’re Not?

May 15, 2015 by Lynn Ruby Leave a Comment


You’ve probably seen a lot information on the internet and on the news about the massive explosion of video in 2015.

It’s true. Facebook and YouTube are really fighting it out tooth and nail to grab their share of the video market.

Facebook has really stepped it up. We’re uploading 74% more videos to Facebook than we were this time last year.

And estimates say that by 2018, not very far from now, 84% of us internet traffic will be video.

So why aren’t you using video to market your business?

I have an idea around that.

My name is Lynn Ruby of Ruby Marketing Systems. I teach entrepreneurs and small business owners how to use video to market their business.

And I want to suggest a paradigm shift for you. Here’s what I see typically happen with small business owners and entrepreneurs who aren’t using video in their business.

As entrepreneurs, small business owners, we may think that in order to be on camera ourselves, we have to be perfect. And you do not. That’s what I’m here to tell you #1.

And number 2, we often have a fear of being in front of the camera because we think that it is the equivalent to being in front of a live audience in front of hundreds of people and getting up on stage and talking to them and that frightens the pants off of many of us!

And that also is simply not true.

In fact, video is really a one to one, eyeball to eyeball conversation. It’s me and you talking to one another.

It’s not a whole crowd of people watching me at one time.

So when you get on camera I want you to have that mental image in your head that you are simply sitting down and talking with a very good client or a very good prospect and having a conversation with them.

Use that paradigm shift and that viewpoint to make better video.

Funny man with movie clapperThen, I am having some live events here in the Arizona area around how to use video to increase your email open rates.

I invite you to attend one of these events with me.

Simply click the link below, get yourself registered and I’ll see you there.

Learn More

Join me on Tuesday, May 19 in Tucson to learn about using video in your email marketing.

LIVE EVENT

How to Increase Your
Email Open Rates Using Video

Create Video without Wasting Time or Getting Overwhelmed

May 19 – Tucson, Arizona

join-us-button

Filed Under: Video Marketing Tagged With: business videos, email marketing, How to make a video, lynn ruby, Make videos, making a video, ruby marketing systems, video marketing

#1 Reason For Email Marketing Failure

April 27, 2015 by Lynn Ruby Leave a Comment

done-is-better-than-perfectYou’ve invested in an email marketing program like Constant Contact.

You’ve learned how it works and have created a draft email or two.

You’ve worried and fretted over the exact wording, the images and the size of the fonts and the colors.

You’ve attended one or more of my email marketing presentations and learned what to do and what not to do.

You’re convinced email marketing works! And it does!

All of these things are important. But NOT as important as the #1 thing:

PRESSING THE SEND BUTTON!

The #1 reason people are not successful with email marketing is because they don’t press “send”.

And they don’t press “send” because their email isn’t “perfect” yet!

As a recovering perfectionist I can relate.

Consider these facts . . .

  • On average, it takes 18 times for someone to see something before they take action on it. (You’ve got a lot of opportunities to get in front of people before they even notice your so-called mistakes.)
  • The average attention span of a human is 8 seconds. (They won’t notice those “imperfections” in just 8 seconds.)
  • It will never be perfect anyway. So hit the send button.

I have met way too many of you at my workshops who say “I’ve had my email marketing program for 6 months and haven’t sent out an email yet.”

Remember, DONE trumps PERFECT every time!

Learn More

Join me on Wednesday, April 29 in Phoenix to learn about the dos and don’ts of email marketing combined with social media marketing.

LIVE EVENT

Build Your Marketing Toolkit

A Framework for Small Businesses and Organizations

April 29 – Phoenix, Arizona

join-us-button

Filed Under: Email Marketing, Marketing Tagged With: email marketing, lynn ruby, marketing, marketing strategy, ruby marketing systems

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 18
  • Next Page »
The Ruby Marketing Agency
Free Video Marketing Toolkit
 How to Get Started with Video Marketing 
Primary Email:

Search